Pinterest Journalists reporting business across the continent have yet another opportunity to contest for recognition for their efforts to position the African continent on the global map as a viable place to do business in their works.
The Marginalised Continent' which revealed how Africa's share of voice in the international media was very small and didn't provide information about the business environment on the continent. The report was commissioned by Diageo following a series of consultations with business leaders and representatives of the media to discuss the quality and quantity of reporting by the international media on Africa and, more particularly, on business in Africa.
They addressed the concern that the lack of reliable information on business performance and the business environment could have a direct negative impact on investment in Africa.
Diageo has a long history of doing business in Africa, dating back to Today its premium brands are enjoyed in over 40 African countries. As a long-term investor on the continent, supporting a climate more conducive to responsible and sustainable business is of strategic importance to Diageo.
The Awards recognise the fact that more and better business journalism plays an important role in Africa's investment flows. We believe that better and more accurate reporting generates more business interest on the continent. In Diageo commissioned a follow-up report entitled 'African Media and Investment', which investigated how business media contributed to investment flows to Africa.
The research concluded that business media on Africa has grown in quantity, frequency and quality over the past five years and that it is the primary source of financial information for a mass audience. As a result of this proliferation in recent years, perceptions of Africa as an investment destination have changed for the better.
Investors are taking Africa seriously and changing perceptions of Africa is an important step in improving the continent's investment climate. Since the Awards' inception, Africa is a different place and is home to some of the world's fastest growing economies. Against this backdrop, the Awards continue to seek out, recognise and reward excellence in business journalism.
Initially, the key focus of the Awards was to encourage more and better coverage of Africa's business stories in the international media.
The international media has real influence on investor perceptions about Africa and it has the ability to reach the international business and investment community.
However, with the growth of the Awards and the outcomes of the research, there has been a recognition that African national and regional media also has significant power to influence perceptions of the continent and shape investor sentiment.
Therefore, for the Awards, an emphasis has been placed on ensuring that the best journalistic talent and influential media outlets from Africa enter the Awards to be seen by the assessment panels. This effort has been initiated with early engagement with editors across Africa, and as a result the number of categories has been extended and a number of sector-specific categories have been brought in to reflect the importance of various industries to development.
To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.Diageo believes that better and more accurate reporting plays a critical role in framing Africa’s economic prospects and challenges.
It encourages greater interest in doing good business, which in turns creates the right environment for sustained prosperity on the continent. The Business Daily, a publication of the Nation Media Group, has won the prestigious Diageo Africa Business Reporting Award (DABRA), joining the club of journalism's best only a year after its launch.
Kerry Dimmer • SAPOA Property Feature Journalist DIAGEO African Business Reporting Awards I realise that writing today needs to be more personal and conversational but appeal to a broader mass of readers, from adequately- to highly-educated.
I am not interested in fluff, propaganda or scare-mongering, and endeavour always to. (For more, read the full ESOMAR paper: Diageo Africa: UMOJA – A story of unity and innovation.) Interactive question tools are designed for mobile participation, such as instant messaging, a WhatsApp-style live feed, swipe tools that mimic Tinder, Twitter, search and the use of emoji to illustrate reactions.
Diageo, the world’s leading premium drinks business, today announced the finalists in the Diageo Africa Business Reporting Awards.
Mar 11, · March 15 is the deadline for the Diageo Africa Business Reporting Awards. The Awards recognise journalists and editors who provide high quality coverage of the business environment in Africa. It recognise the fact that better business journalism plays an important role in Africa’s investment flows and generates more business interest on the continent. Diageo has long had a connection with Africa: more than one in four of its total workforce worldwide is in Africa and its prestige-label products are sold in more than 40 countries in the continent. As Africa's remarkable economic growth has found it occupying more and more of the world's mainstream media headlines in recent years, the awards. I’d like to start by thanking Diageo for inviting me to speak at the 10th Diageo Africa Business Reporting Awards. I would also like to congratulate Diageo for recognising the vital link between.
The winners of the ten categories will be announced during. About Diageo. Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.