How to write a great music press release

Press releases are a critical part of online marketing. Businesses use them, individuals use them, and big enterprises use them.

How to write a great music press release

On the second evening, fans were treated to an unannounced appearance by Tom Petty and Heartbreakers guitarist Mike Campbell, who sat in with Cale for the second half of his set. The initial thirteen dates of the JJ Cale tour sold out briskly, and three more dates have recently been added.

All but Cruce recorded with Cale on Roll On. A portion of the proceeds from each show on the tour, which extends through April 15, will be donated to local animal shelters and rescue efforts.

Cale continues to make masterfully earthy music, drawing on blues, folk, jazz and country to give his new album a richly diverse sound that is by turns laidback and mysterious.

These skilled collaborators give a heady burst of guitar energy to the blues rock road anthem. Not only did Cale write and sing all 12 tracks, he also plays a range of instruments, including guitar, bass, piano and synthesizers.

Cale aan als een belangrijke invloed. Dat verwondert niet, want Cale's vertragende bluesrock kan als blauwdruk gelden voor de weird folk die je dezer dagen hoort bij artiesten als Jack Johnson, Vetiver en Alela Diane. Roll on is het zestiende album van de zeventigjarige artiest.

Het zou fijn zijn als de oude gabber nog steeds even vitaal klonk als weleer, maar helaas. Cale klinkt een beetje kwetsbaar, minder krachtig dan vroeger. Zijn stoffigheid is dit keer geen stijleffect, veeleer een menselijke beperking.

Het album bevat twaalf tracks en veel gasten, onder wie Eric Clapton voor het swingende 'Roll on'. De meeste songs bouwen op het typische shuffle-ritme waarop Cale een patent heeft.

De productie is opvallend realistisch, met de dunne stem nogal ver in de muziek gemixt en de ritmesectie ver naar voor. De songs zijn mooi en laten geen twijfel over Cale's authenticiteit.

The two collaborated most recently on the Grammy-winning album The Road To Escondido, and Clapton is back again here, on the title track. Though hardly groundbreaking, it's a pleasantly understated and undemanding album that reveals new sophistication and surprises with each listen.

Getting On Music Blogs & Hype Machine

Never one to play too may notes, Cale is a tasteful, restrained guitarist and still tends to half bury his voice in the mix. His modest but unmistakable vocal style blends the conversational manner of Guy Clark and the mumble of Mark Knopfler, who has acknowledged Cale's influence, perhaps equally as a guitarist and singer.

Apart from his delectable twangings on guitar and pedal steel, Cale plays most instruments himself — a trademark ever since the early seventies.

Most notable is his seemingly effortless piano, trickling away on many tracks, in particular lighting up the fluid, chooglin' chug of Cherry Street, a definite highlight.

He even plunks on a banjo on Strange Days. Who Knew is the first of several songs that employ the tried and frankly over-tested bar format, here in a jazzy setting that features Cale tentatively scatting.

Down To Memphis sounds like something Charlie Musselwhite might have written, or sung. Leaving In The Morning is the most stripped-down piece, with some lovely combinations of pedal steel and acoustic guitars.

how to write a great music press release

Old Friend has a lush, warm country feel and Cale's most confident vocal, nicely augmented in multi-tracked form. By the swampy closer Bring Down The Curtain, you get the feeling this year-old master will roll on for some time to come.

We wrote about it in the last issue of RS. Check it out right here. Turns out that the man who wrote the awesome Clapton hits "After Midnight" and "Cocaine" is one of the most down-to-earth dudes we've ever met.

And Roll On is an incredible album. We've been listening to it nonstop! As he has throughout his career, JJ played pretty much every instrument on Roll On, and his lyrics couldn't be more perfect and economical. On the album he sings about the old days, and he sings a lot about loose women, but our favorite song on the album, "Leaving In the Morning," which addresses mortality.

JJ is seventy years young!

By now, I've seen plenty of good press releases, a few truly great ones, and an ungodly amount of no good, horrible, downright deplorable excuses for a press release. If you want me or anyone else in the press to give you the time of day, you either need to hire a publicist or master the art of crafting a solid press release yourself. If you're looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? The music is ready for its public debut - now you just need to know how to write a press release. When you write a music press release, you need to "get in and get out" - in other words; you have to communicate all of the necessary information in a clear and engaging manner without overstaying your welcome with the reader.

It's one of the most beautiful songs ever. Then get your hands on the whole album. Cale released his debut album, Naturally, in We already know that the press release is treated as the introduction to a story by our friends in the media. Few reporters use those quotes written in the releases.

Every book (and author) needs a press release that announces the book’s arrival.

8 Simple Steps to Formatting a Proper Press Release

It is the essential media relations tool that accompanies review copies or tells the media and other key influencers that your book is available. There are many facets of a successful music publicity campaign, but among the most common questions I hear from newer artists are about how they can promote their music independently and get it covered on music .

Your market situation section might read like this if you were starting a label: Caustic Records is an independent record label that started up in late We specialize in Northwest singer/songwriter releases from artists that write their own music.

Regardless of how they listen to your music, they all want a press release. A press release is a one-page, objective (ish) fact sheet illuminating the who what where why and when of your event.

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Ari's Take: How To Write a Press Release (And Get Press)