Health conscious societies consider it as a blessing thinking of it as being purest water available in the market. Nestle Pure Life Company:
The company is preparing vast range of products in which baby milk, ice cream, baby food, breakfast cereals, bottled water, coffee, dairy products, frozen food, snacks and pet Segmentation strategies for nestle water. This company has started its business from the condensed milk and it was used in place of fresh milk.
The company started preserving milk and kept the ingredients safe in their packing and it gained much popularity among the people in short time.
The company started various other brands, which are 64 in number and they are provided for the customers to provide them with great quality and these are also good with its nutritious quality. The company also maintained its different manufacturing plants in other countries and spread its business to earn more revenue.
Now the food products of this company are available in all leading markets of the world and the people can find it and they can use it without any hesitation. The company is going to introduce various other brands to show different products, which can be prepared and they can be provided in all markets.
Marketing Objectives Nestle does the analysis of the products and it also helps to carry out different studies about its products. The brand is working hard to know the eating trends of people and the necessity of the food items, which people like to eat eagerly.
The company is spreading its business in almost all regions across the world and its business is getting attention of its clients. The research work is also being carried out to know the basic objectives and the trend of food in people. Marketing Segmentation The market is looking for the basic food trend among the people and Nestle is providing its food products to the clients relating to different segments of society.
As the food items are cheap so they can be available to people of all classes and these are also available with great ease.
The food brand keeps in mind the different sections of people and their requirements before launching of their food products.
Target marketing Nestle is expanding its market in different regions of the world and these food items are provided in different variety. The company is looking for new market including the rural areas, where these food products can be made available through their effective and quick distribution channels.
The food brand is providing its food products in the target market and it needs to meet the requirements of the clients. The products of this brand have great quality and they are getting popular among its clients.
Nestle is the market leader in the food products and the quality of the food products is unique and wonderful.
The food brand has unique position and the good quality food items or ingredients are used to make these food products, which can have long shelf life and they can be used for longer time and these can also be preserved.
Marketing Mix Place The products of Nestle are available in all leading stores in big and small cities. The distribution system of these products is very impressive and it can help the company to provide its products in the market in time.
The company is now focusing on the latest distribution system to provide the food products in the remote areas or in the rural markets. The pricing policy is maintained to focus the cost of the products and other charges are also included in its price.
The clients can buy these quality products at the reasonable rates and they can enjoy with the high quality and taste of the food items of this global brand. Promotion The company has maintained its policy for the promotion of its products.
The company gets advertised its products in the newspapers and commercial in electronic media.Nestle is the Swiss transnational food and beverage company, which is the largest food company across the globe in terms of its revenues. The company is preparing vast range of products in which baby milk, ice cream, baby food, breakfast cereals, bottled water, .
We are managing our coffee, petcare, infant nutrition and bottled water categories with an emphasis on growth. Nestlé has a significant global market share in these categories. We have some of the world’s leading brands, including Nescafé, Purina, Gerber and Nestlé Pure Life.
Marketing Strategy of Nestle uses a mix of value-based & product based positioning strategies depending upon the kind of product they are branding. With such a broad brand portfolio company is leading in most of the markets worldwide which is the secret to Nestle Marketing strategy.
PRODUCT SEGMENTATION SU Still water where Nestlé Water is market leader Sparkling water Nestlé Water is also leader on this market Aromatized water created in lundi 21 novembre 5 SEGMENTATION & TARGETING Segmentation Nestle Pure Life have segmented the product on the following basis: Psychographic Segmentation Demographic Segmentation Geographic Segmentation Behavioral segmentation Target Market After the segmentation of the market, Nestle management has to decide the target market for each separate segment of the market.
Demographic Segmentation • Occupation: Nescafe Classic: For those who work hard • Income: Nestle segmented their market based on customer's earnings in an effective way Psychographic Segmentation Life style and personality: • Nestle provides KIT .