The largest company in its industry, Western Union has serviced cash payments for thousands of well-known corporations for more than one hundred years.
Business plans Tagged With: The idea behind its conception is to provide a car that is eco-friendly and a small car that would be suitable for growing problems in traffic. The company introduced its cars not only to target the Indian market but also cater to the growing demand for such cars in the international market.
Even though there various challenges that the company could face, it can be overcome by adopting various strategies. And the added point is that this high tech car is made possible at a lower cost. The cost compared to other manufacturers in the same industry is three to four times lower.
It should be noted that in the future the range of cars offered should be broadened so as that it satisfies various kinds of customers. Despite all this, REVA cars are making headway into many countries and in the future it would turn out to be one of the major players in the eco-friendly car industry.
As the biggest car company in the world, it certainly had all the resource in Not too many car companies besides Toyota have been able to successfully sell unexcitingly looking Based on this analysis, it can be understood whether the company is competitively placed to face other companies in the industry.
The company strategy undertaken and also the ones to be taken is described so as to understand its future prospects of performance. The challenges to be faced ahead are listed down with recommendations to be considered in order to improve its standing.
REVA is the first mass produced electric powered passenger car in India. The new eco-friendly car was introduced in the Indian market in to symbolize a new beginning after four years of research and design. With depletion of all kinds of reserves and a world characterized by smog, noise and all kinds of pollutants, governments are awakening to the several benefits of EV technology.
The car is powered by a high performance 37 kW AC induction motor that drives the front wheels, and uses sodium nickel chloride batteries in lieu of conventional lead acid batteries for extended life.
Further technical details can be referred in the Appendix. Electric vehicles have vast potential in India and around the globe. Governments around the world are already advocating the use of eco-friendly cars as steps to control pollution in the environment.
Over time it won many awards for its concept of clean environment car. Then a situation analysis should be done by assessing the internal capabilities and external possibilities using SWOT Analysis.
It is very important for RECC to use this model to develop a strategic edge over competitors by better understanding the industry context in which the company operates.
If entry is easier, it would result in lower industry profitability. The entry into the market of electric cars is quite difficult because of the level of investment required. The project took four years of designing and development that involved high investment.
This attraction of investors is because of the fact that RECC has been able to develop the required technology at a much cheaper cost than others. Certain international auto majors have bought electric car companies at a lower valuation but had to pump in more funds than the acquisition cost itself to make it a viable proposition.
But what RECC enjoys over new entrants into the market is proven technology at low cost, a ready market and a good response to its product. The high cost of gasoline has also affected As gas prices go up the demand The company has at least 10 patents and has capabilities to expand with inclusion of several new models, a bigger version of REVA and a vehicle for public transport.
For new entrants, it involves high investment costs and to achieve the economies of scale is too difficult. It would be hard for the new competitors to compete price wise as RECC has already achieved the development of the electric car at a low cost.
To add to woes of new competitors, commercial Electric Vehicles EV initiatives in India have received little governmental support — and most such initiatives have failed to take off because of two reasons: It is further to be noted that RECC already has a well knit network of dealers all over the country as well as abroad.
Market for technology provokes effective internal management and Because markets for technology also contain firms as technology buyers, the growth of such markets increases the importance At an industry level market for technology, lower entry barriers increase competition and compress The company can face cost and price problems if the suppliers have an upper hand in the end result of the product.
The Prestolite batteries, forming the power pack developed in the US, will now be manufactured through Tudor India, an Exide subsidiary.
The charger has been developed in conjunction with Modular Power System of the US and the controller is manufactured by Curtis. This can be risky for RECC and has to look into future plans to find other prospective suppliers in the industry.A good example of this was when Apple released its IPod and shook the mp3 players industry, including its leading performer Sony.
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Start studying Marketing Practice Exam Chapter 2. Learn vocabulary, terms, and more with flashcards, games, and other study tools. However, in recent years, due to the development of MP3 players and iPods, sales have plummeted and are unlikely to rebound. How do the individual components of a SWOT analysis work together to .
Focuses on the key MP3 Player players, to study the sales, value, market share and development plans in future. Focuses on the global key manufacturers, to define, describe and analyze the market competition landscape, SWOT analysis.
Apple Stakeholder Performance Analysis Apple Inc. (AAPL) is one of the most profitable and continually innovative manufacturers of MP3 players, cell phones, laptop computers and handheld tablets.